BIN Price (Buy It Now)
A BIN price — buy it now — is a fixed asking price on a domain listing that lets a buyer purchase the name immediately, without negotiation. When a listing has a BIN price, checkout can complete on the spot through the marketplace or lander, which is why BIN listings are the backbone of fast, low-friction domain sales.
Why investors use BIN pricing
A visible fixed price removes the two biggest sources of lost deals: negotiation fatigue and response delay. The buyer who wants a name at 2 a.m. can simply buy it. It also filters inquiries — nobody offers $50 on a name priced at $2,500 — and it makes listings eligible for fast-transfer and instant-checkout programs many marketplaces run.
BIN vs. make offer
The common convention is BIN for inventory-grade names where the investor knows the market price, and make-offer (or BIN plus offer) for premium names where the right end user might pay far more than any number the seller would dare print. Some sellers set a deliberately high BIN as an anchor and negotiate down from offers.
Frequently Asked Questions
Is a BIN price negotiable?
Technically no — it is the price at which the sale executes instantly. But many listings pair a BIN with an offer option, and sellers frequently accept offers below BIN, so in practice the BIN often functions as a ceiling.
How do sellers pick a BIN price?
Usually from comps — recorded sales of similar names — adjusted for the name's quality and the seller's patience. Pricing high maximizes the single-sale outcome; pricing at market maximizes sell-through across a portfolio.