Reseller Price (Wholesale Domain Value)
Reseller price — also called wholesale value — is what a domain would fetch in a quick sale to another domain investor, as opposed to the retail price an end user might pay. It is effectively the name's liquidation value: what the trade will pay today, knowing they intend to resell it at a markup.
Why wholesale is so far below retail
An investor buying your name takes on the same risks you hold: years of renewals, uncertain timing, and a low probability any given name sells. The discount compensates for that. Community rules of thumb often place reseller value at a small fraction of a realistic end-user price — figures like 10-30% are commonly mentioned — though it varies hugely by name quality and liquidity.
When to sell at reseller price
Wholesale is the price of speed. Investors sell at reseller prices to raise capital, trim renewal load on middling names, or exit a niche. Categories with active investor demand — short .coms, strong keywords, liquid patterns like LLL names — trade closest to a visible wholesale market price.
Frequently Asked Questions
How do I estimate a domain's reseller price?
Look at investor-facing venues: auction results and forum sales for similar names, which are mostly investor-to-investor transactions. Those prices approximate wholesale far better than end-user marketplace asking prices do.
Is it bad to sell at reseller prices?
Not inherently — it is a portfolio decision. Selling middling names at wholesale frees capital and cuts renewal drag; the mistake is wholesaling your best names, where the end-user premium justifies patience.