Efty Alternative: Portfolio Tracking Without the Landers
Efty is one of the best-known names in domain investor tooling, and its center of gravity is selling: conversion-optimized for-sale landing pages, and Efty Pay for closing transactions with transfer assistance. Its portfolio features exist largely in service of that sales machine.
Sourdough approaches the same portfolio from the opposite end — it is a system of record first: every domain across every registrar, expiry dates verified live via RDAP, renewal alerts, cost basis, and real P&L. If you are choosing between them, the real question is which problem you are hiring a tool to solve.
What Efty does well
Efty's landers are the product most investors know it for: SSL-secured for-sale pages with make-offer, buy-it-now, and contact configurations, built from conversion-tested templates. Point your nameservers, and every parked name becomes a storefront. Efty Pay layers commission-based payment processing and hands-on transfer assistance on top, including installment plans for higher-value names.
For an investor whose revenue comes from inbound lander traffic, that is a coherent, well-executed stack. Efty uses tiered monthly pricing — see their site for current plans and commission rates, as both have changed over time.
Where it falls short for tracking-first investors
If your daily problem is knowing exactly what you own, what each name costs to hold, and when every renewal hits across four registrars — verified against the registry rather than your own notes — a lander-first platform is answering a different question. Bookkeeping across acquisitions, renewals, and sales is not what landing pages are built for.
That is a difference in focus, not a defect. Efty's feature set evolves, so check their site for what the portfolio side currently covers before ruling anything in or out.
How Sourdough compares
Sourdough is the tracking layer: one portfolio across all registrars, live RDAP/WHOIS and DNS enrichment on every domain, a renewal alert ladder, lifecycle stages including a watchlist, cost basis and per-domain P&L, sale listings with inbound inquiry tracking, and CSV import. 7 days free, then $10/mo for unlimited. Card required to start, $0 due today.
The honest gaps: Sourdough does not host for-sale landers, has no marketplace, and does not process payments or escrow. You can record where a name is listed and log the inquiries it generates, but the lander itself lives elsewhere.
| Efty | Sourdough | |
|---|---|---|
| Primary focus | For-sale landers and closing sales | Tracking, renewals, cost basis, P&L |
| For-sale landing pages | Yes — core product | No |
| Payments / escrow | Efty Pay (commission-based) | No — record sales, close elsewhere |
| Registry-verified expiry (RDAP) | Check their site | Yes — live RDAP/WHOIS + DNS |
| Pricing | Tiered monthly plans, see efty.com | $10/mo unlimited; 7-day trial, $0 due today |
When Efty is the better choice
Choose Efty if selling is your bottleneck: you have names with type-in traffic, you want professional landers live in an afternoon, and you want payment processing and transfer help from the same vendor. If most of your returns come from inbound lander sales rather than long holds and timed exits, Efty's stack matches your workflow better than a tracker does.
Plenty of investors run both — landers on Efty, books on a dedicated tracker — because the two tools barely overlap.
Frequently Asked Questions
Is there a free alternative to Efty?
For portfolio tracking: a spreadsheet or self-hosted DomainMOD both cost nothing, and Sourdough has a 7-day free trial with $0 due today if you want to test a hosted tracker first. For the lander side specifically, free options are thinner — some marketplaces provide free for-sale pages when you point nameservers to them; check current terms before relying on one.
Can Sourdough replace Efty completely?
Only if you do not need hosted landers or integrated payments. Sourdough covers the record-keeping side — registry-verified expiry, renewal alerts, cost basis, P&L, listing and inquiry tracking — but sales pages and checkout have to live elsewhere.
Does Sourdough host for-sale landing pages?
No. Sourdough tracks your sale listings and inbound inquiries as data, but the lander itself stays with a platform like Efty, a marketplace, or your registrar's parking page.